Bull Market
A sustained rise in prices — commonly defined as a 20% climb from recent lows — driven by optimism, growth, and rising corporate profits.
By Findley's Finance · Last reviewed: September 2026
Why it matters
Bull markets make everyone feel like a genius, which is exactly when the most damage gets done: euphoria pulls people into risky bets at the top. They are also where the real wealth is built — staying invested through them matters more than calling their end. The disciplined move in a bull market is rebalancing, not celebrating.